Creative Strategy + Performance
Google Ads, Meta, video, web, and design — all under one roof. Strategy built to convert, content built to last, ads built to scale.
Work Featured In
01 — Portfolio
Video, design, and marketing creative — filtered by type. Every piece built with a specific goal in mind.
150K Views
Video · Marketing
Government Services Exchange Ad
9K Organic
Video · Organic
How to Get a Med-Card in Oklahoma
Design · Ad Creative
Government Services Exchange — Ad Suite
20:1 ROI
Video · Lead Gen
Shared Housing Solutions Campaign
Video · Product Ad
MagicalButter — 15 Second Ad
140K Views
Video · Meta
Cannabis Content — 140K Facebook Views
Video · Short Form
Gov. Services Exchange — Short
Video · Special Content
A Glazed Thanksgiving
Video · Celebrity Series
Pete Evans — Bone Broth Cooking Series
02 — Services
End to end. No hand-offs. The strategy, creative, and execution are all the same person.
Google Ads (Search, Shopping, PMax), Meta, TikTok, Yelp. 5:1 revenue-to-ad-spend baseline KPI — tracked, reported, and pushed higher when the offer is right.
Direction, production, and editing. 15-sec product ads to full branded series and celebrity features. 300+ videos produced, 200M+ total views, work in Forbes, Rolling Stone, and more.
Brand strategy, content systems, campaign architecture, and production oversight. The full plan before a dollar is spent or a frame is shot.
Custom sites built to convert. Technical SEO, content SEO, and AI SEO — optimized for search engines and how AI assistants surface and recommend brands.
Ad creative, brand identity, packaging, pitch decks, and social content systems. Every asset built with placement and performance goal in mind.
Go-to-market strategy, investor pitch development, revenue channel identification, and process design. Advisory grounded in real execution experience.
03 — Results
Success is contextual — every campaign has a goal, and the right metric is whether we hit it.
Consumer Brand · Port Richey, FL
Revenue at Scale (from $2M/year)
Grew MagicalButter from ~$2M/year to ~$2M/month as Creative Director (5 years). Google Ads at an 8:1 ROAS peak — with 5:1 baseline. 300+ videos, 200M+ views. Content so strong they still recycle it 6+ years later.
Government Contracting · B2B
Spend-to-Revenue at Scale
Google Search campaigns up to $2,000/day in government contracting. Focus on qualified scheduled calls — not vanity traffic. Continuous keyword, landing page, and conversion tracking refinement.
Frank & Sherri · Real Estate Education
Return on Ad Spend ($2K → $40K)
Webinar and lead-gen campaigns around shared housing, recovery, veterans, and real estate investment education. Ad strategy, creative, video, funnel, landing page, and tracking. $2,000 in spend → ~$40,000 in revenue.
04 — Background
Creative Director & Video Director
MagicalButter.com · Port Richey, FL
Department Head & Founder of creative division. Grew the brand from ~$2M/year to ~$2M/month. Directed 300+ recipe videos, 300+ live streams, 20+ viral videos — totaling 200M+ views. Work featured in Forbes, Rolling Stone, High Times, HERB, and Cheddar. Content so strong it's still recycled 6+ years later.
Video Director
Innovative Properties Worldwide, Inc. · Denver, CO
Led multimedia projects including podcast creation, video ads, and social media content. Spearheaded the successful launch of the world's first virtual cannabis conference — a first-of-its-kind production with national reach.
Video / Creative Director
JDMG, LLC — Delta Oil Co. & Chef Joey's Premium Edibles · Tulsa, OK
Led social media content, video production, creative direction, packaging design, and marketing strategy across two cannabis brands simultaneously. Multi-brand creative management from concept to deployment.
Video Director
Access Health Care Physicians LLC · Spring Hill, FL
Established and managed studio SOPs, overseeing set development and creative direction. Produced a 400+ video series for a CME Collegiate Masters Program — high-volume, high-quality output for a premier medical education initiative.
05 — Contact
Tell me what you're building. One thing done well or the whole operation handled — either way, send a note and I'll get back to you fast.
Ready When You Are
Whether you need one thing done well or the whole operation handled — let's talk about what you're building.
daltonkeithbrown@gmail.com (727) 804-8055 · Largo, FL